Last updated: October 10, 2025
Who We Are
Four Simple Words is an organizational transformation consultancy. Our website is foursimplewords.ca. We believe in practicing what we teach. This privacy policy explains clearly what data we collect, why we collect it, and what we do with it.
What Information We Collect
When you download our whitepapers or resources (such as Mattering Mindset or +AI Mindset guides):
- First name
- Last name
- Email address
By downloading these resources, you agree to join our mailing list. You can unsubscribe at any time.
When you sign up for our newsletter:
- First name
- Last name
- Email address
When you book a consultation via Calendly:
- Name and email address (stored in Calendly and visible in our calendar system)
- Any information you provide in the booking form
We do not automatically add consultation bookings to our mailing list.
When you contact us through our contact form:
- First name
- Last name
- Email address
- Your message
We will respond to your inquiry and may follow up once or twice about our services. If you want to receive our newsletter, there’s a checkbox on the form you can select. Otherwise, we won’t add you to marketing emails.
Automatically collected data:
- Google Analytics tracks anonymous usage data (pages visited, time on site, general location)
- Standard web server logs (IP address, browser type, referring site)
How We Use Your Information
Email addresses and contact information:
- Sending requested whitepapers and resources
- Newsletter updates about Four Simple Words services, insights, and offerings
- Responding to inquiries and booking confirmations
- Improving our services based on what interests our community
Analytics data:
- Understanding which content is most valuable
- Improving website experience
- Identifying technical issues
Our Approach to AI
We practice what we teach. As a company focused on +AI Mindset, we use AI tools to help draft communications, research, and content creation. All AI-assisted work is reviewed and approved by humans before use. We never feed your personal information into public AI systems.
Where Your Data Lives
Your email and contact data is managed through our website provider’s secure platform (Barking Dog Studios).
Calendly maintains its own secure servers and privacy practices. You can review their privacy policy at calendly.com/privacy.
Google Analytics data is stored on Google’s servers under standard Analytics terms.
How Long We Keep Your Data
Mailing list subscribers: Until you unsubscribe
Consultation booking data: For business record-keeping purposes (typically 7 years for Canadian business compliance)
Contact form inquiries: We respond to your question and may follow up 1-2 times. If no response, we don’t continue marketing to you.
Analytics data: Google Analytics retains data according to their standard retention settings (typically 26 months)
Your Rights
You have the right to:
- Access the personal data we hold about you
- Correct any inaccurate information
- Delete your data from our systems (except where we’re required to keep it for legal/business purposes)
- Unsubscribe from our mailing list at any time (link at bottom of every email)
- Object to how we use your data
To exercise any of these rights, email us at [email protected]
Cookies
We use cookies for:
- Google Analytics tracking (anonymous usage data)
- Remembering your preferences if you interact with our site
You can control cookies through your browser settings. Disabling cookies may limit some website functionality.
Third-Party Services
We use these services that have their own privacy policies:
- Google Analytics – Tracks anonymous website usage. Privacy policy: policies.google.com/privacy
- Calendly – Manages consultation bookings. Privacy policy: calendly.com/privacy
- Barking Dog Studios – Website hosting: barking.ca
When you interact with these services, their privacy policies apply.
Future Updates
As we add features (like chat widgets or additional tools), we’ll update this policy and note the change date at the top. Material changes will be communicated to our mailing list.
Children’s Privacy
Our services are intended for business professionals. We don’t knowingly collect information from anyone under 18.
Contact Us
Questions about this privacy policy or how we handle your data?
- Email: [email protected]
- Mail: Four Simple Words, c/o Pearl Street Communications Inc. 22 York St W, Elora ON N0B1S0
Compliance
This privacy policy is designed to comply with:
- Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA)
- General Data Protection Regulation (GDPR) for EU visitors
- California Consumer Privacy Act (CCPA) for California residents
If you’re in the EU or California and want to exercise specific rights under those laws, contact us at the email above.
This privacy policy reflects how Four Simple Words actually collects and uses data. It is written in plain language because we believe privacy policies should be readable, not just legally protective.